Est. 2020 · Meridian, Idaho (208) 618-3777 · info@therootedcfo.com
The Rooted CFO
The Rooted CFO
The Rooted CFO
Formerly Bookkeeping With Ash

About · Meridian, Idaho

About The Rooted CFO

Bookkeeping and fractional CFO services from Meridian, Idaho, built on one simple belief: strong roots let a business grow.

The Rooted CFO was formerly Bookkeeping With Ash. Same Ashley, same team, now with CFO-level advisory services alongside the bookkeeping.

From a desk at home to clients coast to coast.

Ashley Highfill studied accounting and began her career in staff accounting. In 2020, she opened her own bookkeeping firm from home.

It grew the way the best businesses do: by word of mouth, one referral at a time, until she was working with clients from California to New York.

After five years of running her practice, Ashley knew she could offer her clients more. She got certified in advisory services, and The Rooted CFO was born: bookkeeping and fractional CFO guidance under one name.

Ashley Highfill, founder of The Rooted CFO, relaxed in an olive armchair
We don't just do the books, we listen to your dreams and help you form plans.Ashley Highfill

Why Rooted?

Strong roots in a business's foundation let it grow like a tree. That's the heart of how we work: get the foundation right with clean, current books, then build toward growth.

For Ashley, “rooted” is also personal. It comes from her faith, and from wanting every client to feel supported and cared for, like family, through every season of their business.

Rooted and built up in him and established in the faith. Colossians 2:7

Experience across industries.

A certified fractional CFO with 10+ years in accounting. Founded in 2020, and now serving clients from California to New York.

We've worked with…

  • Construction & contracting
  • Excavating & concrete
  • Roofing & restoration
  • Plumbing & acoustics
  • Door, frame & hardware
  • Nurse practitioners
  • Wellness professionals
  • Medical spas
  • Nursing & hospice facilities
  • Neurofeedback
  • Video marketing agencies
  • Digital marketing
  • Real estate marketing
  • Content creators
  • Online coaches
  • SaaS
  • E-commerce
  • Courier services
  • Custom car shops
  • Tax strategists

Rooted in Meridian. Serving nationwide.

MeridianOur home base
Boise & the Treasure ValleyLocal businesses across the valley
NationwideClients from California to New York

Whether you're down the road in Boise or across the country, you'll work with Ashley and her team.

Off the clock.

When she isn't elbow-deep in numbers, Ashley makes time for her faith, her family and friends, snowboarding, traveling and exploring her home state of Idaho.

Some nights, it's just the couch, her little at-home zoo of animals and one wild child.

Meet the team →Say hello →
Ashley Highfill laughing during a photo session

Meet the people behind your numbers.

Meet the team →